Top European Cities Preferred by American Travelers

Top European Cities Preferred by American Travelers

Discover the top European cities favoured by American travellers, offering captivating experiences and cultural immersion. This list showcases destinations highly sought-after by American tourists for their charm, history, and vibrant atmosphere.

Europe Dominated American Traveler Preferences in 2023

European destinations were the top choice for American travellers in 2023, highlighting their enduring appeal and rich cultural heritage, indicating a strong preference for exploring the continent's vibrant cities and scenic landscapes.

  • Reasons for Popularity:

- Rich cultural heritage sites and landmarks

- Diverse scenery from beaches to mountains to countryside

- Wide variety and depth of museums, architecture, cuisine, art

- Relative ease of entry compared to other international destinations post-pandemic

- Shared values and history fostering perceived comfort/familiarity

- Robust transport links and tourism infrastructure

  • Pandemic Influence:

- Pent-up demand converting as health crisis recedes

- Desire for inspirational or soothing experiences after trauma

- Increased remote work flexibility, enabling longer trips

- Health entry requirements still limit some exotic destinations

  • Spotlighted Destinations:

- Flagship spots like Paris, Venice, Swiss Alps sustain allure

- Emerging favourites include Croatia, Greece, Portugal, Scandinavia

- American diaspora links driving interest to Eastern European roots

- Appreciation spreading to off-beat villages and regions

Unveiling the Magic of Europe's Top 10 for Americans in 2023

In 2023, Europe remains a top destination for American travellers, with classic cities like London, Paris, and Rome still drawing tourists. Yet, lesser-known gems like Lisbon and Edinburgh also gain traction, providing unique experiences beyond the usual favourites.

  • London, England

Dive into British history and grandeur with Buckingham Palace, the Houses of Parliament, and iconic landmarks like Big Ben. Explore world-class museums like the British Museum and the Tate Modern, or lose yourself in the vibrant theatre scene and diverse neighbourhoods.

  • Paris, France

The City of Lights beckons with romantic charm. Stroll past the Eiffel Tower, marvel at the Louvre's artistic treasures, and savour delectable croissants in charming cafes. Explore historic Montmartre, wander the Champs-Élysées, or soak in the beauty of the Notre Dame Cathedral.

  • Dublin, Ireland

Immerse yourself in Irish warmth and wit. Enjoy lively pubs with traditional music, explore historic Dublin Castle and Trinity College, and soak in the beauty of St. Stephen's Green. Take a day trip to the awe-inspiring Cliffs of Moher or raise a glass at the Guinness Storehouse.

  • Rome, Italy

Step back in time amidst ancient wonders like the Colosseum and the Trevi Fountain. Explore Vatican City's treasures, delve into Renaissance art at the Borghese Gallery, or toss a coin in the Trevi Fountain for good luck. Take the chance to indulge in delicious pasta and local wines.

  • Reykjavík, Iceland

Embrace Iceland's breathtaking landscapes. Relax in the geothermal Blue Lagoon, witness the mesmerising Northern Lights, and explore black sand beaches and volcanic wonders. Wander the colourful streets of Reykjavík, visit the Hallgrímskirkja church for panoramic views, and embark on an unforgettable Icelandic adventure.

  • Edinburgh, Scotland

Uncover the allure of mediaeval times. Explore the charming Old Town and majestic Edinburgh Castle, and wander down the historic Royal Mile buzzing with shops and performers. Visit the Palace of Holyroodhouse, delve into Scottish history at the National Museum, and sample the country's renowned whisky.

  • Athens, Greece

Walk where history unfolded. Stand in awe of the Parthenon and the Acropolis, remnants of ancient civilisation. Explore the vibrant Plaka neighbourhood, delve into history at the National Archaeological Museum, or take a day trip to nearby islands to taste Greek island life.

  • Amsterdam, Netherlands

Discover a city unlike any other. Glide through canals on a boat tour, marvel at the Anne Frank House, and admire Dutch masterpieces at the Rijksmuseum. Experience the laid-back atmosphere, explore unique houseboats, and indulge in local treats like stroopwafel cookies.

  • Lisbon, Portugal

Unwind in Portugal's charming capital. Ride the iconic Tram 28, visit the São Jorge Castle for breathtaking views, and explore the Jerónimos Monastery, a UNESCO World Heritage Site. Savour delicious seafood and pastel de nata pastries, and soak in the city's relaxed atmosphere.

  • Milan, Italy

Immerse yourself in fashion and culture. Witness the grandeur of the Duomo Cathedral, experience world-class opera at La Scala, and indulge in shopping on the renowned Via Montenapoleone. Explore art treasures at the Pinacoteca di Brera and Galleria Vittorio Emanuele II, and savour the culinary delights of northern Italy.

Americans Extend European Vacations for Culture

American tourists extend European vacations to explore rich cultural experiences, reflecting a deeper appreciation for heritage and traditions and a desire to delve into history, art, cuisine, and customs.

  • Expanded Flight Options Enable Extended Stays

The proliferation of direct US-Europe routes enables 80% of American travellers to indulge in week-long European sojourns, with 11% further immersed in 8+ day expeditions to absorb the surroundings fully.

  • Catering to Diverse Interests

Europe's vast breadth of museums, landmarks, cuisines, landscapes, and entertainments entice all predilections - continually captivating visitors through an inexhaustible supply of treasures spanning the ages.

American Tourism in Europe Expected to Surge

Europe's diverse tapestry of experiences is expected to draw American tourists in 2024, with project managers predicting a further surge in visitor volume. This continued upswing highlights the continent's ability to cater to varying interests throughout the year.

Spring and summer remain popular for cultural exploration, while winter transforms Europe into a wonderland of festive markets and snowy adventures. Each season brings charm, ensuring a steady flow of American visitors eager to experience it all.

To ensure a worry-free journey, the project manager emphasises the importance of travel insurance for American travellers. It can provide peace of mind by safeguarding against unforeseen circumstances like cancellations, accidents, delays, or lost luggage, allowing visitors to immerse themselves in Europe's grandeur without anxieties fully.

This information suggests that 2024 could be a banner year for European tourism, driven by the continued appeal of the continent to American travellers. By addressing potential concerns like travel insurance, European tourism stakeholders can further enhance visitors' experience and maximise the positive impact of their stay.


What are the top European cities preferred by American travellers?

Popular European cities among American travellers include iconic destinations such as Paris, London, Rome, Barcelona, and Amsterdam, known for their rich history, cultural landmarks, and vibrant atmosphere.

What makes these cities attractive to American tourists?

These cities offer a wealth of attractions, including historical landmarks like the Eiffel Tower and Colosseum, world-class museums such as the Louvre and the British Museum, picturesque architecture, diverse cuisine, and vibrant nightlife catering to various interests and preferences.

Are there any emerging European cities gaining popularity among American travellers?

Emerging destinations like Prague, Budapest, Lisbon, and Dubrovnik increasingly attract American tourists seeking unique experiences, lesser-known gems, and affordable travel options beyond the typical tourist hotspots.

What factors contribute to the preference for these cities among American travellers?

Factors such as ease of access with direct flights, English-speaking populations, favourable exchange rates, extensive tourist infrastructure, and a wide range of accommodation options play a significant role in American tourists' preference for these cities.

How can American travellers make the most of their visit to these top European cities?

To maximise their experience, American travellers can plan and prioritise must-see attractions, explore off-the-beaten-path neighbourhoods, immerse themselves in local culture through food and cultural events, and utilise guided tours or local guides to gain deeper insights into each city's history and heritage.